Andrew Mallison - Founder and CEO
Before launching FishThink, Andrew was CEO of the Global Aquaculture Alliance, the only world-wide association for the aquaculture industry. Prior to that, he was Director General of IFFO, the international trade association representing producers, traders and buyers in the marine ingredients sector, with offices in London, Lima and Beijing, Global Procurement Manager for seafood at UK based retailer Marks and Spencer plc and Director of Standards and Licencing at the Marine Stewardship Council (MSC).
Andrew has also been an expert advisor to government at ministerial level and to the UN Food and Agriculture Organisation and trained as a Performance Management coach. In 2012, he was listed by Intrafish as one of the top 100 international seafood executives, in 2008 was listed as a Food Hero by the UK Observer Magazine and in 2006 lead the team at Marks & Spencer selected as the inaugural Seafood Champions by SeaWeb.
Most recently, he has published "What's the Catch", a guidebook on how to buy better quality seafood and the backstory to good fishing and fish farming - available on Amazon in Kindle and paperback. Click https://www.amazon.com/Whats-Catch-buying-better-seafood/dp/B08YDKLMXN/ref=sr_1_1?dchild=1&keywords=whats+the+catch+andrew+mallison&qid=1629542021&sr=8-1 to read more. He is also a regular contributor and guest writer for the leading seafood industry news website, Intrafish, (see Publications below) and appears in the credits of books by celebrity chefs and conservation NGO's.
Andrew draws on a LinkedIn network of over 1000 industry followers and works with recognized independent consultants to deliver client projects.
Intrafish Oct 7, 2021. https://www.intrafish.com/opinion/guest-commentary-who-farmed-this-fish-/2-1-1078656
The need for aquaculture to earn trust.
Intrafish Jun 3, 2021. https://www.intrafish.com/opinion/heres-why-the-future-is-looking-bright-for-seafood/2-1-1019088
Trends in demographics favor seafood consumption
Intrafish Nov 18, 2020. https://www.intrafish.com/analysis/land-based-aquaculture-producers-may-be-missing-a-key-marketing-opportunity/2-1-910211
Should the new wave of land based fish farmers engage their customers more in how fish is farmed?
Intrafish Mar 23, 2020. https://www.intrafish.com/opinion/coronavirus-is-highlighting-major-weaknesses-in-seafoods-supply-chains/2-1-778979
What lessons should we learn from the pandemic and should trading relationships be stress tested?